About Us

Our History

Paco and Tina Rodriguez founded SAGE Dining Services® in 1990 in the basement of their Baltimore, Maryland, home with a vision of quality, integrity, and “Setting a Good Example®.” Beginning with a focus on independent schools, SAGE has grown to serve a variety of communities, including senior living and active adult communities through JADE Hospitality™.

The Rodriguez family’s commitment to core values — independence, integrity, frugality, stewardship of resources, fairness, and authentic partnerships — remains steadfast. Paco and Tina’s vision ensures that SAGE and JADE stay family-owned and -operated, preserving these values. They travel extensively, building close personal relationships with clients, treating each with the same care and personalized approach, making them feel like part of the family.

Today, the second generation continues Paco and Tina’s legacy.

Our History

Paco and Tina Rodriguez founded SAGE Dining Services® in 1990 in the basement of their Baltimore, Maryland, home with a vision of quality, integrity, and “Setting a Good Example®.” Beginning with a focus on independent schools, SAGE has grown to serve a variety of communities, including senior living and active adult communities through JADE Hospitality™.

The Rodriguez family’s commitment to core values — independence, integrity, frugality, stewardship of resources, fairness, and authentic partnerships — remains steadfast. Paco and Tina’s vision ensures that SAGE and JADE stay family-owned and -operated, preserving these values. They travel extensively, building close personal relationships with clients, treating each with the same care and personalized approach, making them feel like part of the family.

Today, the second generation continues Paco and Tina’s legacy.

Our Values

Integrity

We value doing the right thing in every situation, even when no one is watching. We keep our commitments, speak up when something is wrong, and communicate with honesty and transparency. By holding ourselves accountable and choosing what is right over what is convenient, we build trust with our colleagues, clients, and partners.

Ownership

We take our work personally. We take initiative, follow through on our commitments, and take accountability for our actions and results. We proactively solve problems, learn from our mistakes, and adapt to keep moving forward. By embracing ownership, we build trust and contribute to the success of our teams, clients, and communities—and be the partners we promise to be.

Partnership

Partnership is at the heart of how we work. We build meaningful, lasting relationships rooted in trust, respect, and shared purpose—with our clients, communities, suppliers, and one another. We listen, collaborate, celebrate success, and support each other through challenges, creating positive outcomes that stand the test of time.

Creativity

We value curiosity, fresh thinking, and the courage to challenge the status quo. Creativity can come from anyone and is reflected in how we approach food, hospitality, innovation, and everything we do. By exploring new possibilities and bringing together diverse perspectives, we turn ideas into meaningful actions that improve experiences, inspire others, and move SAGE forward.

Respect

We value the inherent worth, dignity, and contributions of every person we encounter. We treat one another with courtesy, fairness, and empathy, creating an environment where everyone feels seen, heard, and valued. We demonstrate respect through how we present ourselves, how we communicate, and how we create inclusive experiences for every diner. By welcoming diverse perspectives, sharing information such as ingredients and allergens, and offering feedback without judgment, we build a culture of trust, inclusion, and belonging.

Continual Learning

We value continually learning, growing, and sharing what we learn with others. We seek opportunities to expand our knowledge, develop new skills, and learn from feedback, challenges, and new ideas. By staying open to new technologies, tools, and approaches, we adapt to a changing world and turn opportunities into progress. Together, we build stronger teams and stay innovative, resilient, and prepared for the future.

Our Values

Integrity

We value doing the right thing in every situation, even when no one is watching. We keep our commitments, speak up when something is wrong, and communicate with honesty and transparency. By holding ourselves accountable and choosing what is right over what is convenient, we build trust with our colleagues, clients, and partners.

Ownership

We take our work personally. We take initiative, follow through on our commitments, and take accountability for our actions and results. We proactively solve problems, learn from our mistakes, and adapt to keep moving forward. By embracing ownership, we build trust and contribute to the success of our teams, clients, and communities—and be the partners we promise to be.

Partnership

Partnership is at the heart of how we work. We build meaningful, lasting relationships rooted in trust, respect, and shared purpose—with our clients, communities, suppliers, and one another. We listen, collaborate, celebrate success, and support each other through challenges, creating positive outcomes that stand the test of time.

Creativity

We value curiosity, fresh thinking, and the courage to challenge the status quo. Creativity can come from anyone and is reflected in how we approach food, hospitality, innovation, and everything we do. By exploring new possibilities and bringing together diverse perspectives, we turn ideas into meaningful actions that improve experiences, inspire others, and move SAGE forward.

Respect

We value the inherent worth, dignity, and contributions of every person we encounter. We treat one another with courtesy, fairness, and empathy, creating an environment where everyone feels seen, heard, and valued. We demonstrate respect through how we present ourselves, how we communicate, and how we create inclusive experiences for every diner. By welcoming diverse perspectives, sharing information such as ingredients and allergens, and offering feedback without judgment, we build a culture of trust, inclusion, and belonging.

Continual Learning

We value continually learning, growing, and sharing what we learn with others. We seek opportunities to expand our knowledge, develop new skills, and learn from feedback, challenges, and new ideas. By staying open to new technologies, tools, and approaches, we adapt to a changing world and turn opportunities into progress. Together, we build stronger teams and stay innovative, resilient, and prepared for the future.

Our Values

Integrity

We value doing the right thing in every situation, even when no one is watching. We keep our commitments, speak up when something is wrong, and communicate with honesty and transparency. By holding ourselves accountable and choosing what is right over what is convenient, we build trust with our colleagues, clients, and partners.

Ownership

We take our work personally. We take initiative, follow through on our commitments, and take accountability for our actions and results. We proactively solve problems, learn from our mistakes, and adapt to keep moving forward. By embracing ownership, we build trust and contribute to the success of our teams, clients, and communities—and be the partners we promise to be.

Partnership

Partnership is at the heart of how we work. We build meaningful, lasting relationships rooted in trust, respect, and shared purpose—with our clients, communities, suppliers, and one another. We listen, collaborate, celebrate success, and support each other through challenges, creating positive outcomes that stand the test of time.

Creativity

We value curiosity, fresh thinking, and the courage to challenge the status quo. Creativity can come from anyone and is reflected in how we approach food, hospitality, innovation, and everything we do. By exploring new possibilities and bringing together diverse perspectives, we turn ideas into meaningful actions that improve experiences, inspire others, and move SAGE forward.

Respect

We value the inherent worth, dignity, and contributions of every person we encounter. We treat one another with courtesy, fairness, and empathy, creating an environment where everyone feels seen, heard, and valued. We demonstrate respect through how we present ourselves, how we communicate, and how we create inclusive experiences for every diner. By welcoming diverse perspectives, sharing information such as ingredients and allergens, and offering feedback without judgment, we build a culture of trust, inclusion, and belonging.

Continual Learning

We value continually learning, growing, and sharing what we learn with others. We seek opportunities to expand our knowledge, develop new skills, and learn from feedback, challenges, and new ideas. By staying open to new technologies, tools, and approaches, we adapt to a changing world and turn opportunities into progress. Together, we build stronger teams and stay innovative, resilient, and prepared for the future.